Social media is today a massive part of life, there is no escape. It is used to communicate with clients, customers, family and friends. While our professional and personal lives are often very different, the images we use to represent these separate lives in many cases are not.We have all got connections on Facebook or Linkedin that are high up in business but use a blurred selfie taken at 1am in a bar as their headshot. In many cases its surprising that after a meeting they add you on Linkedin and the image they use is a stark contrast to the professional person you just met.