Tuesday, 13 July 2010

The value of great photography to small businesses

In most cases a photo is the first contact a potential customer has with a company, product or service. The impact of this photo can be immediate and long lasting, so making the most of it can increase business opportunities and exposure.

Here we offer 3 reasons that great photography will help your business communicate with customers efficiently and increase sales.

1) Introducing a product or service

A great photograph is not only used to present an accurate visual representation of a product it can also communicate the advantages of using the product or the selling points of a service.

A single image can quickly and efficiently communicate more in a few seconds than several paragraphs of text, they also tend to be more memorable.  In a world where time and attention is precious and constantly in demand every second you save communicating your product, message and brand is profit.

Instead of looking for generic stock imagery that is used by many, consider investing in a bespoke image that is unique and speaks directly about your business, the rewards will be much higher.

2)       Putting a face to a business

With web 2.0 providing ever faster and more efficient ways to communicate; the personal touch becomes a more distant memory. In business it is often the experiences with the person in addition to the service or product experience that keeps customers coming back for more.

To alleviate the impersonal website approach it is a good idea to use photo’s of the people that a customer will interact with during their experience with your business. 

3)       Great bespoke photography will make you stand out

As previously mentioned, generic stock imagery has its uses, however your business is individual; it has its own brand, feel and personality. While stock images may represent your sector, they do not represent your individual business or its brand.

Photography created specifically for your business, is unique and will ensure you stand out from the crowd.

These are just 3 of the reasons why great photography will help your business grow. As your business develops you can create a library of bespoke imagery that will present your products and services in their best light and establish your brand.

To see how Philip Hunton Photography can help you click here


  1. I liked your blog and content shared here !

    I agree with all three points you have mentioned and importance of each of them is increasing faster than time...

  2. VJ Sharma - Thanks for the comment, great to get feedback on the blog. Hope you enjoy the future posts.